These are the sorts of issues that we address in our custom one-day seminars.  We will share with you the insights we have gained from several decades of studying children and creating entertainment, products and advertising for them. The seminars are full of practical tips, examples and dialogue in addition to their formal content.  Each one is tailored to the specific challenges you are facing.  A full outline of the content to be covered is prepared in collaboration with you ahead of time.

Young Consumers Seminars are also the first component in our Up-To-Speed programs for children's marketers: accelerated new-concept development projects designed to get a client's own staff solidly grounded in child realities, and equipped with an arsenal of new concepts that pass muster with consumers - all within a week.