Interviewing
Profiling
UserFace
KidWatch
EyesOn Program Testing
Grounded Analysis | |
Research Tools
Services we offer include:
Cutting-edge data collection using
FreeFielder
(r) applications software,
powered by DataGater
(r)m.
 | UserFace For
computer programs and Websites, these innovative technologies allow us to record the behavior of
computer users in great detail - even in their own homes. |
| EyesOn (r)
and KidWatch for
testing TV programs, videos and commercials. The bottom-line for TV material is not if captive
audiences say they like it, but whether non-captive audiences will actually
watch it. EyesOn r))
tests give you a way to find out - and to discover just what parts of your material draw, and
what parts turn people away. |
| Watcher
for behavioral observations in field settings (such as homes, schools,
stores, theaters or playgrounds) using webcams to record children's
behaviors and VideoRater for analyzing and coding the
video recordings. |
| Consumer Profiling - Market segments
are discovered and brought to life through sophisticated psychographic profiling
techniques - based on grounded theory development procedures - to give you insights on how to motivate your key consumers, where to reach
them, and to identify new market opportunities. |
| Grounded Analysis. Grounded
Theory procedure makes it possible to identify the underlying attributes that trigger
consumer response. You can project how people will respond to new materials from how
they react to existing ones, you can draw powerful insights from people's
word usage in their verbatim responses to open-ended questions (in either
qualitative or quantitative studies), and you can achieve new level of
generalizability in the analysis of closed-end survey data. Grounded
theory provides a way to get qualitative learnings out of qualitative
data. It is an extremely powerful tool for mining new insights out of
existing databases.
|
Qualitative Interviewing
| Exploratory interviewing is often the best way
to hear how consumers perceive their needs, and how they react to new ideas.
Interviewing children, and drawing the the appropriate lessons from what
they say, takes special skill. |
Custom Research
We also take on projects that require creating new techniques and new designs.
One client wanted to identify what jingles were hummable to kids. So we developed
a "hummability" measure that used a sensitive microphone to pick up kids'
spontaneous, barely audible humming while they listened several times through to a reel of
jingles. We discovered that jingles differ greatly in the amount of humming that
kids do to them - and there are qualities in both the lyrics and the melody that
contribute to those differences.
Click here to send us an inquiry
about our research services. |
