Writings



 



 


Writings
Interviewing
Profiling
UserFace
KidWatch
EyesOn Program Testing
Grounded Analysis
Writings

Research Tools

Services we offer include:

Data for creative decision-makers: our OptimEyes testing service.

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Find out which of 2 options has greater eye-catching power with our sensitive, objective and inexpensive test that can tell you which one people's eyes go to during the first few seconds of exposure.Use it to test photos, logos, headlines, landing pages, book or magazine covers, and more, (Patent Pending)

Cutting-edge data collection using Researchers FieldKit (r)  software.

bulletEyesOn (sm) and KidWatch for testing TV programs, videos and commercials.  The bottom-line for TV material is not if captive audiences say they like it, but whether non-captive audiences will actually watch it.   This FieldKit gives you several ways to find out - and to discover just what parts of your material draw, and what parts turn people away.
bulletWatcher for behavioral observations in field settings (such as homes, schools, stores, theaters or playgrounds) using webcams to record children's behaviors and  VideoRater for analyzing and coding your recordings. 
bulletConsumer Profiling  - Market segments are discovered and brought to life through sophisticated psychographic profiling techniques - based on grounded theory development procedures - to give you insights on how to motivate your key consumers, where to reach them, and to identify new market opportunities.
bulletGrounded Analysis.   Grounded Theory procedure makes it possible to identify the underlying attributes that trigger consumer response.  You can project how people will respond to new materials from how they react to existing ones, you can draw powerful insights from people's word usage in their verbatim responses to open-ended questions (in either qualitative or quantitative studies), and you can achieve new level of generalizability in the analysis of closed-end survey data.  Grounded theory provides a way to get qualitative learnings out of qualitative data.  It is an extremely powerful tool for mining new insights out of existing databases.  

Qualitative Interviewing

bulletExploratory interviewing is often the best way to hear how consumers perceive their needs, and how they react to new ideas.  Interviewing children, and drawing the the appropriate lessons from what they say, takes special skill.

Custom Research

We also take on projects that require creating new techniques and new designs. 

One client wanted to identify what jingles were hummable to kids.  So we developed a "hummability" measure that used a sensitive microphone to pick up kids' spontaneous, barely audible humming while they listened several times through to a reel of jingles.  We discovered that jingles differ greatly in the amount of humming that kids do to them - and there are qualities in both the lyrics and the melody that contribute to those differences.

Click here to send us an inquiry about our research services. 

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