Research and consulting for child and family marketers

Langbourne Rust, President

If you develop  materials for preschoolers, children, teens or their parents my company can help you to ...

Learn about children.  If you want to get through to them, you need to understand them.  Dozens of companies, including Walt Disney, have used us to teach them about how to reach kids.

We can help you reach preschoolers, elementary schoolers, tweens, teens and families.

Evaluate what you produce. We have a complete set of research tools for testing children's reactions to materials at all stages of its development - from concept through final production. 

Make better product.  There is a lot of knowledge that is "nice to know" but fails the test of "So what?"  When it comes to putting kid knowledge or research knowledge to work, it helps to have people who know what marketers and product developers really need.  We have worked on both sides of the production/research fence, and know how to do the research that answers the critical 'need to know' questions.

This site is an introduction to our people, our  research tools, and our teaching & consulting services.   Please phone or drop me an e-mail about the issues you are facing.   I would be delighted to explore ways to help you.

This website includes a number of my papers - covering much of what I have learned about children as consumers, about how to study them and about how to communicate with them.  There is also a paper on Grounded Theory Development and one on the Summative Evaluation of Dragon Tales.

Langbourne Rust Research, Inc.
96 Round Hill Drive
Briarcliff Manor, NY 10510
Voice: (914) 769-3113
email = lrust@att.net

Table of Contents

Keywords:

Children, Market Research, Consumer Research, Communications Research, Usability testing, Internet, New Products, Copy testing, Commercial testing, Program Testing, Consumer Psychology, Grounded Theory, Interviewing, Website Research, Psychographic segmentation, Preschooler, Teen, Tween