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Writings |
Research and consulting for child and family marketers
If you develop materials for preschoolers, children, teens or their parents my company can help you to ...
This site is an introduction to our people, our research tools, and our teaching & consulting services. Please phone or drop me an e-mail about the issues you are facing. I would be delighted to explore ways to help you. This website includes a number of my papers - covering much of what I have learned about children as consumers, about how to study them and about how to communicate with them. There is also a paper on Grounded Theory Development and one on the Summative Evaluation of Dragon Tales.
Langbourne Rust Research, Inc.
Table of Contents
Keywords: Children, Market Research, Consumer Research, Communications Research, Usability testing, Internet, New Products, Copy testing, Commercial testing, Program Testing, Consumer Psychology, Grounded Theory, Interviewing, Website Research, Psychographic segmentation, Preschooler, Teen, Tween |