Langbourne Rust Research, Inc


Consumer Research & Consulting

1. Insights on how to reach children

If you create things for children, families or educators, we can help you to ...

Learn about children.  If you want to get through to them, you need to understand them.  Dozens of companies, including Sesame Workshop and Walt Disney, have used us to teach them how to reach kids.

Learn about learning.  Understanding how children actually learn and develop is vital, whether you are creating programs, services or the institutions intended to serve them.

2. How to reach the everyday grownup

Learn about the child inside all grownups.   If you want to understand how real people act most of the time, you need to understand how children's minds work.  Hint: it's driven a lot more by recognition and orientating than by thought and decision-making. A good start would be to read my paper, The Mind Behind. Then send me an email and we can talk..

Evaluate what you produce. I have spent a lifetime inventing and implementing research methods for testing people's reactions to materials at all stages of its creation - from concept through final production and for evaluating institutional programs in the real world.

3. Research to help you cut through the clutter

In today's overcrowded stimulus world, if you don't grab people's attention right away, you'll never get them.  Do you want to know which of two executions grabs more eyeballs in the first couple seconds? Using the webcams on people's own home computers, our patent-pendng OptimEyes system records which one grabs them first - and does so very quickly, very objectively and very inexpensively. 



Dr. Langbourne Rust

Lang's picture

Lang Rust graduated from Harvard College and got his doctorate from Teachers College, Columbia University, with concenrations in  psychology, measurement and cognitive development.

After a series of post-doc appointments and projects with Sesame Street and The Electric Company in the 1970's, he started his own research and consulting practice, specializing in new-methods development and focusing on the information needs of creative people


The Mind Behind

A paper on how people really make choices in everyday life

Two heads in one image

by Langourne Rust


Forbes Magazine Logo

Forbes Magazine commissioned an OptimEyes study from Dr. Rust whom they described as "consumer-marketing guru" in their writeup of the study.